June, 2022
Brand Identity
Formative Academy

“Brand identity is the message the consumer receives from the product, person, or thing. It is what you stand for.”
– Jack Trout

01. The Challenge & Solution

Creating a unique typography was a challenge for this project, as the client had specific requirements to convey the essence of their business. Specifically, they wanted a design that was curvy and playful, with bubbles that reflected the brand’s light-heartedness.

To meet these requirements, our team had to go beyond standard fonts and create a custom typography that accurately captured the essence of the brand. This meant experimenting with the word’s size, curvature, spacing, and thickness in four rounds of revisions.

Despite the challenge, we were determined to create a visually appealing typography that also conveyed the right message to the brand’s target audience. Through careful consideration and collaboration with the client, we were able to create a custom typography that effectively captured the brand’s playful and lighthearted nature.

In short, we overcame the challenge and delivered a unique, custom typography that perfectly represented the client’s brand identity.

02. Working Process

Designing the perfect custom typography for a brand is no easy feat and requires a significant amount of effort and patience. For this particular project, it took four rounds of revisions to finalize a design that met the client’s requirements. The challenge was to strike the perfect balance between the size, curvature, spacing, and thickness of the letters to create the desired effect. As such, the team had to experiment with various combinations of these factors to achieve the perfect typography.

Despite the challenge, the team remained determined to create a unique design that accurately captured the essence of the brand. Every aspect of the design was meticulously planned and executed, taking into account the client’s specific requirements. Through close collaboration with the client, the team was able to bring their vision to life.

The end result was a stunning custom typography that perfectly represented the brand’s playful and lighthearted nature. The client was ecstatic with the final design, which was a testament to the team’s hard work and dedication to excellence. Overall, the project was a resounding success, showcasing the team’s ability to overcome challenges and deliver exceptional results.

03. Perfect Result

Brand identity is a critical aspect of any business. It helps to establish the business’s reputation, make it stand out from the competition, and attract the right audience. A well-designed brand identity also helps to create a lasting impression and fosters trust and loyalty among customers. While it may be tempting for businesses to create their own brand identity, it’s crucial to get a professional designer to do it. A professional designer has the knowledge, skills, and expertise to create a unique and memorable brand identity that accurately reflects the business’s values, personality, and vision. Investing in a professional brand identity is a smart business decision that can yield significant benefits in the long run.