When Sarah started her online business selling handmade soap, she had a logo designed to put on her products and website. But when she attended a branding workshop, she heard the term “brand mark” used and was confused. She had always thought a logo and brand mark were the same thing. It turns out; they are two distinct elements of a company’s branding strategy.
Logo vs Brand Mark
A logo is a visual representation of a company’s name, product, or service. It is often a combination of typography and an icon. On the other hand, a brand mark is a symbol that represents a company’s values and mission. It is often a recognizable image or shape that can stand alone without any text.
While a logo is an essential part of a company’s visual identity, a brand mark is what sets a company apart and communicates its unique qualities to its customers. A well-designed brand mark can evoke emotions and create a lasting impression on the audience.
Knowing Your Target Audience
But how do you create a successful logo or brand mark? It’s not just about choosing pretty colors and fonts. It requires a deep understanding of your target audience and the message you want to convey. That’s where professionals like Webstyles Creative Co. come in.
Our team of experts has years of experience creating successful branding strategies for our clients. We can help you define your brand identity, design a logo or brand mark that reflects your values and resonates with your audience, and create a comprehensive branding strategy that sets you apart from your competitors.
Don’t settle for a mediocre logo or brand mark that doesn’t effectively communicate your company’s mission and values. Contact us today to learn more about our branding services and how we can help your business stand out in a crowded market.