Published
June, 2019
Category
Search Engine Marketing
client
English Enrichment Academy
English Enrichment Academy
01. The Challenge & Solution
The main challenge encountered in this project was that the client’s previous agency did not meet the client’s expectations in terms of results, with high advertising costs and budget overruns. The client was looking for a more cost-effective approach to attract more student sign-ups. Following a comprehensive analysis, we modified the strategy by reducing the cost per click (CPC) rates and optimizing the budget for greater efficiency.
“Search engine marketing is not a one-time fix, it’s an ongoing process that requires patience, persistence, and a commitment to excellence.”
02. Working Process
We first conducted a full 360 digital marketing audit in less than two weeks before officially taking over from the previous agency. We developed a comprehensive game plan that included integrating CRM tracking from leads generated and assessments to sign-ups for both online and offline channels. Additionally, our team conducted a comprehensive analysis and adjusted the strategy to focus on smaller, targeted campaign bursts that prioritized brand and remarketing terms. By reducing the emphasis on generic and competitor keywords with higher cost per click (CPC) rates, we were able to improve the campaign’s overall performance and deliver more effective results.
As a result of our efforts, we achieved a 50% reduction in the cost of new sign-ups via SEM in less than five months, indicating that our tailored approach to SEM was more effective than the previous agency’s strategy.
03. Perfect Result
SEM marketing can be a powerful tool to increase website visibility, drive traffic, and generate revenue for a business. However, it requires expertise and a thorough understanding of the complex algorithms that search engines use to rank websites. This is where partnering with an expert SEM marketing team becomes crucial. By working with professionals, businesses can ensure that they are targeting the right keywords, creating effective ad copy, and optimizing their campaigns for the best possible results.
Moreover, it’s important to keep in mind that SEM takes time and iteration. Success in SEM is not instant, and a successful campaign requires constant monitoring and tweaking to ensure optimal results. However, with patience and diligence, the returns on investment can be significant. By trusting in the expertise of SEM professionals, businesses can see cost reductions, increased traffic, and higher conversion rates.